Delta Faucet Case Study
The Challenge
Delta needed to disrupt the faucet category with truly innovative products, starting from raw R&D. They needed a strategic partner who could navigate from concept to market dominance.
ninetwofour's Journey
Initially engaged to design qualitative and quantitative surveys in 2022, we quickly earned the trust of senior executives by delivering insights that drove real decisions. That trust transformed a tactical project into a comprehensive corporate partnership.
Research & Discovery
Qualitative/Quantitative research design, focus group moderation, data synthesis, and MVP viability pitching
Strategic Development
Campaign testing, competitive analysis, go-to-market strategy development, and trade show consulting
Creative & Execution
Brand consulting, creative direction for 4 major shoots, and a 10-hour stakeholder workshop for final design optimization
Delta Faucet Versacurl: Award-Winning Results
2x Best at KBIS Winner
Winner at both KBIS 2024 and 2025 – the industry’s premier kitchen and bath show, demonstrating sustained innovation excellence
Fast Company Best in Design 2025
Celebrated for breakthrough design innovation that transforms consumer experience
Quirk's Best Reseach Collaboration
Recognized for exceptional research methodology and strategic partnership approach
AMA Best Data-Driven Campaign
Honored by the American Marketing Association for leveraging data insights to drive marketing success
Key Takeaway: What started as a small research contract evolved into a corporate
partnership because we consistently drove measurable results and facilitated cross-
functional alignment. This is the ninetwofour model in action.