Insights Association Case Study
The Challenge
The Insights Association sought to amplify their IDEAtor Apprenticeship program and gain deeper website user insights to drive program growth and engagement.
Mission
- Boost Brand Awareness: Increase recognition and applications for the IDEAtor program
- Website Measurement Strategy: Develop a framework to measure website traffic and user engagement
Additional Applications
Applications for the IDEAtor program skyrocketed
%
Year-Over-Year Growth
Remarkable increase in program participation
Our Impact: A comprehensive website and marketing materials refresh created a more engaging user experience for potential candidates. Valuable organizational discussions were sparked, paving the way for future marketing initiatives. Website user behavior analysis revealed opportunities for external programming consulting services, and our strategic marketing approach transformed program visibility and laid the foundation for sustainable, data-driven growth.