National Salon Franchise Case Study
The Challenge
A marketing agency partnered with ninetwofour to be their analytics supplier for a website redesign for a national salon franchise. The company’s data was
not organized, leading to misunderstandings of how users engaged with the website, and its overall functionality did not serve the modern consumer.
not organized, leading to misunderstandings of how users engaged with the website, and its overall functionality did not serve the modern consumer.
Solution
Through our analytics offering, we were able to audit the website’s Google UA data, make strategic recommendations to migrate the data to Google’s GA4, and create a measure and tagging strategy for the site, based on the desired actions the company wanted consumers to make.
Data Audit
Comprehensive review of Google UA data and user behavior patterns
Tagging Strategy
Custom measurement framework aligned with business goals
GA4 Migration
Strategic migration plan to Google Analytics 4 platform
Results
6-month transformation leading to data collection excellence
Client Impact: The client was so impressed with our recommendations that they removed the task of tag management from the internal team at the company and assigned it exclusively to our agency – a testament to the trust and value we delivered.